SEO by Entirely Repurposing Existing Content

In the ever-evolving landscape of digital marketing, staying relevant and visible can be a daunting task. However, one effective strategy to enhance your search engine optimization (SEO) is to repurpose existing content. This not only saves time and resources but also maximizes the value of your original work. In this post, we’ll explore how to entirely repurpose existing content for SEO success, specifically tailored for Google Docs users.

Step 1: Identify High-Performing Content

Begin by reviewing your existing content to identify pieces that have performed well. Look for blog posts, articles, or even social media updates that generated high traffic, engagement, or conversions. Tools like Google Analytics can help you analyze metrics such as page views, time on page, and bounce rates. This step is crucial because focusing on content that has already resonated with your audience increases the likelihood of success when repurposing.

Step 2: Choose a New Format

Once you've identified high-performing content, consider how to present it in a new format. Here are a few ideas:

1. Blog Posts to Infographics: Transform a detailed blog post into an engaging infographic, summarizing key points visually.
2. Podcasts: Convert blog content into a podcast episode, allowing you to reach an audience that prefers audio content.
3. Videos: Create a video tutorial or presentation based on your written content to cater to visual learners.
4. Ebooks: Compile several related blog posts into a comprehensive ebook that can serve as a lead magnet.

Choosing the right format depends on your audience's preferences and the type of content you’re repurposing.

Step 3: Optimize for SEO

When repurposing content, it’s essential to optimize it for SEO. Here are some best practices:

1. Keywords: Incorporate relevant keywords into the new content. Use tools like Google Keyword Planner to find suitable keywords that your target audience is searching for.
2. Meta Descriptions: Write compelling meta descriptions that summarize the new content and entice clicks. Keep it under 160 characters.
3. Internal Linking: Link back to the original content and other related articles on your site to boost SEO and provide additional value to your readers.
4. Alt Text for Images: If you’re using images or infographics, include descriptive alt text to enhance accessibility and SEO.

Step 4: Promote Your Repurposed Content

Once your content is ready, it’s time to promote it. Use various channels such as:

1. Social Media: Share snippets or visuals from your repurposed content on platforms like Facebook, Twitter, and LinkedIn.
2. Email Marketing: Include links to your new content in your newsletters to engage your subscribers.
3. Guest Blogging: Reach out to other blogs in your niche and offer to contribute your repurposed content for additional exposure.

Step 5: Monitor and Adjust

After promoting your repurposed content, monitor its performance. Use analytics tools to track engagement, traffic, and SEO rankings. This data will help you understand what works and what doesn’t, allowing you to refine your strategy for future repurposing efforts.

FAQ

What is content repurposing?

Content repurposing involves taking existing content and transforming it into a new format to reach different audiences or improve engagement.

Why should I repurpose content?

Repurposing content saves time, maximizes the value of your original work, and can improve SEO by reaching new audiences and increasing backlinks.

How can I find high-performing content?

Analyze your website’s analytics to identify posts or articles that received high traffic, engagement, or conversions.

What formats can I use to repurpose content?

You can transform blog posts into infographics, podcasts, videos, ebooks, and more, depending on your audience's preferences.

How does repurposing improve SEO?

By optimizing repurposed content with relevant keywords, meta descriptions, and internal links, you enhance its visibility and ranking on search engines.