How to Repurpose Blog Content for Pinterest

Pinterest is a powerful platform for driving traffic to your blog, and repurposing your existing content can be an effective strategy to maximize your reach. In this post, we'll explore how to transform your blog content into eye-catching pins that engage users and encourage them to visit your site. Follow these steps to successfully repurpose your blog content for Pinterest.

1. Choose Your Best Blog Posts

Start by selecting the blog posts that have performed well in the past. Look for posts with high engagement, shares, or comments. Consider content that provides value, such as tutorials, lists, or in-depth guides. These topics are likely to resonate with Pinterest users.

2. Create Eye-Catching Graphics

Visuals are essential on Pinterest. Use tools like Canva or Adobe Spark to design graphics that capture the essence of your blog post. Keep these tips in mind while creating your graphics:

1. Use Vertical Images: Pinterest favors vertical images with a 2:3 aspect ratio.
2. Incorporate Text Overlays: Add a compelling title or quote from your blog post to make it more engaging.
3. Choose a Consistent Color Scheme: Use colors that align with your brand to ensure your pins are recognizable.

3. Write Compelling Pin Descriptions

A well-crafted pin description can improve your visibility on Pinterest. Include relevant keywords that users might search for related to your content. Aim for a description of about 200 characters, ensuring it accurately reflects the blog post. Don’t forget to include a call to action, encouraging users to click through to your blog.

4. Optimize for SEO

Optimizing your pins for search is crucial. Use keywords in your pin titles and descriptions, and make sure to use alt text for your images. Consider the following:

1. Pin Titles: Make them clear and descriptive, including keywords.
2. Board Organization: Create boards that are specific to your niche and categorize your pins accordingly.

5. Schedule Your Pins

To maintain a consistent presence on Pinterest, consider using scheduling tools like Tailwind or Buffer. These tools allow you to schedule pins at optimal times when your audience is most active. Aim for a mix of fresh pins and re-pins of older content to keep your profile active and engaging.

6. Monitor and Analyze Performance

Once your pins are live, it’s essential to track their performance. Use Pinterest Analytics to see which pins are driving traffic and engagement. Analyze metrics like impressions, saves, and clicks to refine your strategy over time. Adjust your content and design based on what resonates most with your audience.

7. Engage with the Community

Pinterest is a social platform, so engagement is key. Follow relevant accounts, comment on pins, and share content from others in your niche. Building relationships can help increase your visibility and grow your audience.

FAQ

Q1: How many pins should I create for each blog post?
A1: Aim for at least 3-5 pins for each blog post. Use different graphics, titles, and descriptions to maximize your reach.

Q2: Can I use stock images for my Pinterest pins?
A2: Yes, using stock images is acceptable, but ensure they are high-quality and relevant to your content. Customize them to add a personal touch.

Q3: How often should I post on Pinterest?
A3: Consistency is key. Aim to pin daily or several times a week, mixing new content with re-pins of existing content.

Q4: What type of content performs best on Pinterest?
A4: How-to guides, lists, infographics, and visually appealing recipes tend to perform well. Focus on content that provides value to users.