How to Create Repurposed Content

Creating repurposed content is an effective strategy for maximizing the value of your existing materials while reaching new audiences. By transforming your content into various formats, you not only save time but also enhance your SEO efforts. In this guide, we’ll walk you through the steps to create repurposed content using Google Docs.

Step 1: Identify Your Existing Content

Start by reviewing your current content library. Look for blog posts, articles, videos, podcasts, or social media posts that performed well. Focus on pieces that garnered high engagement, traffic, or shares.

Tip:

Create a simple spreadsheet in Google Sheets to catalog your content, noting its performance metrics, formats, and potential repurposing ideas.

Step 2: Choose New Formats

Once you’ve identified your top-performing content, brainstorm new formats in which to present it. Here are a few ideas:

1. Infographics: Summarize key points from a blog post into a visually appealing infographic.
2. Ebooks: Combine several related blog posts into a comprehensive ebook.
3. Webinars: Transform educational content into a live or recorded webinar.
4. Social Media Posts: Break down lengthy content into bite-sized quotes or tips for platforms like Twitter or Instagram.
5. Podcasts: Discuss the themes of a blog post in a podcast format, offering insights and commentary.

Step 3: Create a Repurposing Plan

With your content identified and new formats chosen, create a repurposing plan. Outline which pieces will be transformed, into what formats, and set deadlines for each project. Utilize Google Docs to document your plan and track your progress.

Example Format of Your Plan:

Step 4: Develop the New Content

Now, it’s time to create your new content. Use Google Docs for easy collaboration if you’re working with a team. Ensure that the new format aligns with the original content’s message while offering a fresh perspective.

Tips for Creation:

1. Maintain consistency in your brand’s voice and style across formats.
2. Utilize visuals where applicable, especially for infographics and social media posts.

Step 5: Optimize for SEO

As you create your repurposed content, keep SEO in mind. Incorporate relevant keywords, meta descriptions, and alt text for images. Use Google Docs’ built-in features like headings and lists to structure your content for better readability and SEO performance.

SEO Checklist:

1. Use targeted keywords naturally within the text.
2. Write compelling meta descriptions.
3. Add internal and external links.
4. Optimize images with alt text.

Step 6: Promote Your Repurposed Content

Once your repurposed content is ready, promote it across various channels. Share it on social media, send it in newsletters, and update your website with links to the new formats. Engage with your audience and encourage them to share your content.

Frequently Asked Questions (FAQ)

Q1: Why should I repurpose content?
A1: Repurposing content allows you to maximize your existing assets, reach new audiences, and save time on content creation.

Q2: How can I track the performance of repurposed content?
A2: Use analytics tools to monitor engagement metrics, such as views, shares, and conversions, for each piece of repurposed content.

Q3: Can I repurpose content multiple times?
A3: Yes, content can be repurposed into various formats multiple times. Just ensure each transformation offers unique value to your audience.

Q4: What tools can help with repurposing content?
A4: Besides Google Docs, consider using design tools like Canva for infographics and audio editing software for podcasts.