How Do Bloggers Make Videos? (Step-by-Step Guide)

Blogging today isn’t just about the written word. With video content becoming a core part of how audiences engage online, bloggers are turning to video to expand their reach and grow their brand. But how do bloggers actually make videos?

In this guide, we’ll walk you through how bloggers create high-quality videos using simple tools—many of which start with just a Google Doc. Whether you're a content creator, marketer, or beginner blogger, these steps will help you plan, script, record, and publish videos that your audience will love.

1. Plan Your Video Content

Before you hit “record,” decide on your topic. Start by asking:

1. What is your audience searching for?
   
2. Can this topic be explained better through visuals or storytelling?
   

Use your blog’s most popular posts as inspiration. Repurposing these into videos is a smart way to maximize reach across platforms like YouTube, Instagram, or your website.

2. Write a Script in Google Docs

Great videos start with a clear script. Open Google Docs and outline:

1. Your intro (hook the viewer)
   
2. Main talking points
   
3. Call to action (subscribe, visit your blog, comment)
   

Using Google Docs makes collaboration easy—perfect if you're working with an editor or video partner.

💡 Pro tip : Use Docswrite.com to turn your Google Docs into SEO-optimized blog posts, landing pages, and more. It’s fast, efficient, and integrates seamlessly into your workflow.

3. Choose a Recording Style

Bloggers often choose from three main video formats:

1. Talking Head (you speaking to the camera)
   
2. Screen Recording (for tutorials, how-tos)
   
3. Voiceover with Slides or B-roll
   

Pick the style that best suits your content and comfort level.

4. Record Using Free or Affordable Tools

You don’t need fancy gear to get started. Many bloggers use:

1. Loom or OBS Studio for screen recordings
   
2. Zoom for interviews
   
3. Smartphone or webcam for personal vlogs
   

Just make sure you’re in a quiet space with good lighting.

5. Edit Your Video

Editing is where your video comes to life. Tools like:

1. CapCut
   
2. iMovie
   
3. DaVinci Resolve
   can help you trim footage, add text, music, and transitions.
   

Keep it clean, focused, and branded with your blog’s colors or logo.

6. Upload and Share Your Video

Once your video is ready:

1. Upload it to YouTube or Vimeo
   
2. Embed it in your blog post (Google Docs users can paste video links before publishing)
   
3. Promote across your email list and social media
   

And don’t forget to optimize your title, description, and tags with relevant keywords.

7. Repurpose and Reuse

One video can turn into:

1. Blog content (use Docswrite to republish)
   
2. Social clips for Reels or TikTok
   
3. Pinterest pins
   
4. Email newsletter highlights
   

Creating once and repurposing across channels is the key to scaling your content strategy.

FAQs: How Bloggers Make Videos

Q1: Do I need professional equipment to make blogging videos?
No. A smartphone and good lighting are enough to start. Many bloggers use free or budget-friendly tools to create engaging content.

Q2: Can I write my video script in Google Docs?
Absolutely! Google Docs is perfect for drafting scripts. You can share it with collaborators, leave comments, and even publish directly using .

Q3: What type of video is best for bloggers?
Tutorials, how-tos, and talking-head videos perform well. Choose the format that aligns with your message and audience.

Q4: How can I turn a blog post into a video?
Start by outlining your blog’s main points in a script. Then use screen recording or voiceover to present that information visually.

Q5: How does Docswrite help bloggers?
turns your Google Docs into beautifully formatted, SEO-friendly blog posts and web pages—no plugins needed.