Best Websites for Repurposing Content: A Step-by-Step Guide

Repurposing content is one of the most effective ways to maximize the value of your existing material. By converting blog posts, videos, or podcasts into various formats, you can extend your reach, engage new audiences, and boost your content strategy with minimal extra effort. For Google Docs users, finding the best platforms to repurpose your content can save time and enhance productivity. In this post, we'll cover some of the best websites for repurposing content and how to use them efficiently.

Step-by-Step Guide to Repurposing Content

1. Create or Update Content in Google Docs

Begin by drafting new content or revisiting old material. Whether it’s a blog post, an article, or even a long-form guide, Google Docs is an ideal platform for content creation. Once your content is finalized, you’re ready to repurpose it into other formats.

2. Convert Your Blog Post into Social Media Posts with Buffer or Hootsuite

Buffer and Hootsuite are powerful platforms for turning longer content into digestible social media updates. Both tools allow you to:

1. Extract key quotes or statistics to share on platforms like Twitter, LinkedIn, or Facebook.
2. Schedule posts in advance to maintain consistency across your social media accounts.

Simply copy and paste important sections from your Google Docs file, customize them to suit each platform, and use Buffer or Hootsuite to distribute.

3. Turn Written Content into Video Scripts with Lumen5

Lumen5 is a great platform for converting blog posts and articles into engaging videos. The AI-driven tool takes your written content and automatically suggests images, videos, and text layouts to create short-form videos that are perfect for social media.

1. Paste your article or blog text into Lumen5.
2. Customize the video using suggested visuals or upload your own media.
3. Export and publish the video on platforms like YouTube, Instagram, or LinkedIn.

4. Repurpose Articles into Infographics with Canva

Canva is a go-to tool for creating visually appealing content, such as infographics. If your blog post or article contains a lot of data or step-by-step information, Canva can help transform this into an engaging infographic.

1. Select an infographic template that matches your content’s theme.
2. Copy important data points, tips, or instructions from your Google Docs file into the infographic.
3. Customize the design with icons, colors, and fonts to fit your brand.
4. Export your infographic and share it across blogs, social media, or newsletters.

5. Convert Blog Posts into a Podcast with Anchor

Podcasts are a fantastic way to reach an audience that prefers audio content. With Anchor, you can quickly transform blog posts into podcast episodes by recording yourself reading or discussing the key points of your article.

1. Outline your blog post in Google Docs to create a natural flow for your podcast script.
2. Record the episode directly on Anchor’s platform.
3. Publish the podcast on platforms like Spotify, Apple Podcasts, or Google Podcasts.

FAQs

1. Why is repurposing content important?

Repurposing content allows you to extend the reach of your material by adapting it to different formats and platforms. It helps you connect with new audiences without having to create new content from scratch.

2. What are the best tools for repurposing content?

Some of the best tools include:

1. Buffer and Hootsuite for turning blog posts into social media posts.
2. Lumen5 for transforming articles into videos.
3. Canva for creating infographics from written content.
4. Anchor for turning blog posts into podcasts.

3. How can I turn a blog post into a video?

Lumen5 is an excellent platform for converting blog posts into videos. Simply paste your content into the tool, and it will help you create an engaging video using AI-generated visuals and text.

4. What types of content can be repurposed?

Almost any type of content can be repurposed, including blog posts, articles, videos, podcasts, and social media updates. The key is to adjust the content to fit the audience and platform you're targeting.

5. Can I repurpose a blog post into multiple formats?

Yes! A single blog post can be repurposed into social media posts, infographics, videos, podcasts, and even email newsletters. This maximizes your content's impact across various platforms.